Improving the Visibility and Use of Digital Repositories through SEO: A LITA Guide (Lita Guides) SEO managed by a few technically knowledgeable people deep in the organization are usually ineffective and difficult to sustain, precisely because they are not driven by a strategic plan.Recent OCLC
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| Title | : | Improving the Visibility and Use of Digital Repositories through SEO: A LITA Guide (Lita Guides) |
| Author | : | |
| Rating | : | 4.77 (619 Votes) |
| Asin | : | 1555709060 |
| Format Type | : | Paperback |
| Number of Pages | : | 136 Pages |
| Publish Date | : | 2013-02-07 |
| Genre | : |
Editorial : About the AuthorKenning Arlitsch is the dean of the library at Montana State University. Prior to his current position he was the associate dean for information technology services at the University of Utah s J. Willard Marriott Library. He is the founder of the Mountain West Digital Library and the Utah Digital Newspapers program, as well as cofounder of the Western Waters Digital Library and the Western Soundscape Archive. Patrick OBrien is the semantic web research director at the Montana State University Library. Prior to his current position he was the SEO research manager at the University of Utah s J. Willard Marriott Library. He is an expert in semantic web technologies and their application for improving data integration quality, discovering new relationships, and turning diverse data stores into conceptual knowledge. OBrien has over fifteen years experience implementing data-driven marketing and risk management strategy within various industries. The Library
Recent OCLC surveys show that less than 2 percent of library users begin their search on a library website, which is why search engine optimization (SEO) is so crucial. A strong SEO strategy can dramatically increase visitation and maximize the digital library investment. But since library and archive SEO efforts are often an afterthought, they can be unproductive. SEO managed by a few technically knowledgeable people deep in the organization are usually ineffective and difficult to sustain, precisely because they are not driven by a strategic plan. Arlitsch and OBrien advocate that SEO only works when approached holistically and driven strategically. Drawing on their expertise in digital libraries and corporate marketing, they show how to mount a successful SEO strategy, including
- Recommended dashboards for increasing participation by sharing data
- Avoiding the four most common crawler errors that lead to low rankings
- How to effectively utilize the Google Keyword
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