Global Advertising: Rhyme or Reason? It looks simple, quick and cost effective. It is based on interviews with all levels of management from a wide range of international agencies based in London. Both agencies and clients can encounter
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| Title | : | Global Advertising: Rhyme or Reason? |
| Author | : | |
| Rating | : | 4.62 (173 Votes) |
| Asin | : | 1853961434 |
| Format Type | : | Hardcover |
| Number of Pages | : | 160 Pages |
| Publish Date | : | 1992-02-28 |
| Genre | : |
Editorial :
This survey concentrates on international agency - client relationships. It is based on interviews with all levels of management from a wide range of international agencies based in London. Global advertising from a distance can seem attractive. It looks simple, quick and cost effective. There are, however, very complex issues involved. Both agencies and clients can encounter lack of local management support, arguments over agency commissions and local authority/local responsibility dilemmas. Chaos can easily result. This book addresses these issues and discusses the less well-known and less talked about side of the global advertising debate. Global Advertising provides genuine real-life insights into the practical challenges of managing advertising programmes at the international level. By providing a detailed picture of past pitfalls and successes, it will help practitioners prepare for the huge challenges of the 1990s.
I know they abbreviated a lot of the words to fit more on the page. Such is the story that Dean Wareham, who was the lead singer songwriter of the alternative/indie rock bands Galaxie 500 and Luna, tells in his hilariously satirical, meticulously detailed and occasionally disturbing semi-autobiographical tome, "Black Postcards: A Rock Roll Romance" (The Penguin Press, New York, 2008). Karen manages to teach us lessons of life in a fun,believably spun story.
I would highly recommend this book not only to children ages 7 and up, but to adults. It is full of useful but usually tasteful detail on how people survive psychologically and relate to one another under prolonged isolation and confinement. Never mind that it was self-inflicted." (Black Postcards at p.240).
"Black Postcards" is an essential rock read, because it is a lively narrative of rock & roll from the point of view of a talented but commercially unsuccessful rocker. Color adds to the attractiveness of th
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